Your body isn't broken.
Your protocol is.
Coaching for sustainable weight loss, metabolic health, and long-term performance — built around your data, not a generic plan.
Why most plans fail before they start
It's rarely a willpower problem. It's a design problem — the plan wasn't built around your body, your schedule, or your history.
No baseline
Generic programs skip the diagnostic step — no labs, no habit audit, no real starting point to measure against.
No accountability
An app or a PDF doesn't notice when you stall. A coach who reviews your week does.
No adjustment loop
Bodies change weekly. Plans that don't adjust with you become irrelevant by week three.
A four-phase system, run by a real person
Every client moves through the same protocol — calibrated to their own numbers at each phase.
Baseline audit
We start with a full picture: current habits, training history, sleep, stress, and (if available) recent bloodwork. No plan gets built before this.
Build the protocol
Nutrition, training, and recovery targets are set around your baseline — not a template. You get a plan that fits the week you actually have.
Weekly check-ins
You report in weekly. I review the data, flag what's stalling, and adjust the protocol before small problems become three lost months.
Transition off coaching
The goal isn't a permanent client. It's a system you can run yourself — we build your maintenance plan before we end the engagement.
Pick the level of support you need
All programs start with the same assessment. The difference is how closely we work together after that.
Foundation
For people who want a clear protocol and monthly check-ins.
- Initial baseline assessment
- Custom nutrition + training protocol
- Monthly 1:1 check-in call
- Async messaging support
Performance
For people who want weekly accountability and faster adjustments.
- Everything in Foundation
- Weekly 1:1 check-in call
- Weekly protocol adjustments
- Priority messaging support
- Habit + recovery tracking review
Elite
For people who want full white-glove coaching and direct access.
- Everything in Performance
- Twice-weekly check-ins
- Direct messaging line
- Quarterly in-depth reassessment
Give someone a head start
Gift cards can be applied toward any coaching program on the site. Delivered by email — no expiration.
Starter
A light nudge — enough toward a first month or a few sessions.
Full Month
Covers a full month of the Foundation program outright.
Custom Amount
Choose your own amount — perfect for birthdays or holidays.
Send a gift card
What coaching actually looks like
No transformations, no guesswork — just what changes week to week when someone is actually reviewing your data.
Week one
A real baseline gets built from your habits, training history, and goals — not a generic starting template.
Weeks two through eight
Weekly check-ins catch what's stalling before it becomes a month lost. The protocol shifts with you, not on a fixed schedule.
Beyond month three
Most clients are running their own maintenance system by this point, with coaching there for harder adjustments only.
Hi, I'm Bruno.
Five years ago I was over 300 pounds. At 39, I had a heart attack in the middle of a run with my own kids — that was the moment everything changed. Not just losing weight, but actually understanding my body instead of guessing my way through it.
I don't have a certificate on the wall. What I have is five years of figuring out what actually works, the hard way, in my own body first — from barely finishing a block to training for marathons. Bold Performance & Fitness is built on that: real change, driven by data and consistency, from someone who's lived both sides of it.
June 2023 → July 2025. This is the work the coaching is built on.
Questions, answered
No. Bold Performance & Fitness provides health and wellness coaching, not medical care. We don't diagnose, treat, or prescribe. If you have an existing condition, you should be working with a licensed physician alongside coaching.
It's not required, but it helps. If you have recent labs from your doctor, bring them to your assessment call — it gives us a stronger baseline to work from.
It depends on your starting point and goal, but most clients see their first measurable shift within the first 4–6 weeks, with the protocol adjusting as you go.
Tell us during your assessment call. We'll work within guidance from your physician — coaching is built to support medical care, not replace it.
Coaching memberships are billed monthly and you can cancel anytime — cancellation takes effect at the end of your current billing cycle, and we don't issue partial refunds for time already paid. Need to reschedule a 1:1 call? Just give us at least 24 hours' notice. Gift cards are non-refundable but never expire and can be transferred to anyone you'd like.
Book your free assessment call
15 minutes. No pressure, no pitch — just a real look at where you're starting from and whether this is the right fit.
Book your free call →